Millennials set trends, impact brands’ advertising decisions and understand how social media works. They are the primary target market and influence not only their peers but the many generations around them. Staying relevant to millennials is important to most business’ success. Here are a few expert tips on how to be effective at marketing to this generation online:

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Here is the deal. A long time ago, in a universe far, far away…someone decided that communications would be separated out into 4 major disciplines: Design, Public Relations, Advertising and Marketing. Fast forward to present times and you now have another discipline…Digital.

Now, stay with us…let’s say you are a small to mid-sized business and you realize that you need to...